UMID — “hope” in Uzbek and Azerbaijani

One seed
in a hundred.

Across Central Asia and the Middle East, fewer than one person in a hundred is an evangelical Christian. UMID carries the gospel of Jesus Christ onto the platforms where 50+ million of them already spend their days — and connects everyone who answers to believers on the ground.

One hundred seeds. Fewer than one is an evangelical Christian — and the pomegranate is the region’s own emblem of abundance.

Why we exist

A vision worth a generation.

Vision

Have the name of Jesus Christ become an unstoppable force in Central Asia and the Middle East.

Mission

Partnering with indigenous churches in sharing the gospel of Jesus Christ and equipping them with evangelists and disciple makers.

The need

Among the least-reached places on earth.

For the first time in the history of Islam-dominated Central Asia, the gospel can travel on the same platforms where billions of people spend their time around the clock — past the geographic, political and social barriers that have held it back for centuries.

50M+People in the regions UMID serves
<1%Evangelical Christians in Uzbekistan and Azerbaijan
5Platforms in daily use: Instagram, Facebook, TikTok, Telegram, YouTube
2National brands running today, with more to follow
Go therefore and make disciples of all nations.
Matthew 28:19

The Online Evangelism Model

Reach. Connect. Equip.

Every seeker follows the same path, and none of it ends on a screen. A post begins the conversation; a person continues it; a local Believer carries it on. Nobody is left as a number in a feed.

I.

Reach

Content made in the region’s own languages contextualized, with its own music, attire and imagery — and aimed at what people are actually carrying: purpose, family, suffering, forgiveness, hope.

  • Social media content, infused with biblical truth
  • Videos set to Uzbek and Azerbaijani cultures
  • Hard, culturally relevant topics
  • A consistent publishing rhythm the audience can count on
II.

Connect

When someone comments, messages or fills in a form, a real person answers — usually the same day, and always in private. Online, a seeker can ask the questions they could never ask aloud.

  • Every seeker recorded in secure CRM
  • Prayer, Gospel, and Bible delivery
  • Connecting seekers to local Believers
  • Anonymity and confidentiality where faith carries real risk
III.

Equip

Our online evangelism academy trains indigenous Believers how to reach their own nation with the Gospel, in their own language.

  • Weekly online and offline trainings on evangelism, discipleship, and social media
  • 24/7 access to Online Evangelism Training Portal
  • Discipleship track for new Believers
  • Nationwide networks of Disciplers
Instagram Facebook TikTok Telegram YouTube Disciple.Tools Metricool Meta Business Suite

What’s next

The Online Evangelism Academy.

Today UMID’s own staff run the whole model. The Academy hands it to everyone else — training indigenous believers and churches to reach their own neighbours, in their own language, on their own time.

Lessons run 10–20 minutes with a video, a lesson from a trainer, and a workbook. Students move at their own pace through the Training Portal, meet online weekly, and gather monthly in person. The next lesson unlocks only when the last one is finished.

Help us launch it
Module I

Heart For Muslims & Why This Matters

Module II

Origin & Early History of Islam

Module III

The Five Pillars & Six Articles of Faith

Module IV

Jesus In The Quran vs. The Bible

Partner with us

Your gift is the difference between a post and a person.

UMID is not building an audience. It is finding the one seeker in a hundred, sitting with them, and walking them to a Church that will still be there in ten years. That work is carried by people, and people are funded by partners.

Content production

Scripts, filming, editing, music and translation — the culturally rooted content that opens the conversation, plus the advertising that puts it in front of people who are searching.

Connect leaders

The staff who answer every message and comment personally, follow up week after week, pray with seekers, deliver Bibles, and make the introduction to a local Church.

The Academy

Curriculum, video lessons, workbooks and the training platform that will let indigenous churches run this model themselves — and multiply it far beyond our staff.

UMID is a faith-based ministry, a Texas nonprofit corporation. For the security of believers and seekers in the field, staff names and locations are shared privately with partners.